A Small Refreshment

“It’s the little things in life that make us happy.”

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Coca-Cola seems to have stolen my life motto! Okay fine, it’s hardly a line that I can claim credit for and this new campaign is seriously adorable. Miniatures seem to be quite the trend these days.

These mini kiosks were placed in five major German cities:

coca-cola-mini-kiosk-hed-2014

They had little vending machines to go along with their kiosks and sold mini cans of Coke amongst various other miniature products.

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Each kiosk sold ~380 mini cans per day, a 278% increase from the typical Coke vending machine. Well done Ogilvy – they seem to be doing a brilliant job with Coca-Cola especially in recent times!

via AdWeek.

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