“It’s the little things in life that make us happy.”
Coca-Cola seems to have stolen my life motto! Okay fine, it’s hardly a line that I can claim credit for and this new campaign is seriously adorable. Miniatures seem to be quite the trend these days.
These mini kiosks were placed in five major German cities:
They had little vending machines to go along with their kiosks and sold mini cans of Coke amongst various other miniature products.
Each kiosk sold ~380 mini cans per day, a 278% increase from the typical Coke vending machine. Well done Ogilvy – they seem to be doing a brilliant job with Coca-Cola especially in recent times!