ABSOLUT does not just create awesome ads:
It also creates awesome campaigns.
“Transform Today” happened in Williamsburg last weekend, turning an entire block of North 6th Street into an interactive display of some of New York’s finest creative talent. Freshly painted white facades were reworked, grafitti artists gave live demonstrations in alleyways, and there was a display of storefront artwork, large-scale photos and installations.
Fine art-meets-street art-meets-brand art. Love.
This campaign will also be rolled out later this summer in San Francisco so if you’re in the area, make sure you keep a look out for it.